Why I’m Secretly Pumped About the New 3-on-3 Women’s Basketball League, Unrivaled (Even if My Friends Aren’t)

5 min read

Alright, so I know what you’re thinking: “A new basketball league? Like, we need another one?” Trust me, I had the same thought. But then I heard about Unrivaled, the new 3-on-3 women’s league set to kick off soon, and now I’m pretty much counting down the days like it’s Christmas. This league has me genuinely hyped, and I’m here to tell you why—even if my friends think I’m off my rocker.

Why 3-on-3 Is Actually Kind of Genius

First off, 3-on-3 basketball has a different vibe than the full-court game we’re all used to. It’s fast-paced, with way fewer bodies clogging up the court, meaning more one-on-one plays, quicker cuts to the hoop, and just more action in general. You don’t even have time to blink, which is perfect for those of us with the attention span of a fruit fly.

Plus, who wouldn’t want to watch Kelsey Plum, Caitlin Clark, and Brittney Griner go one-on-one in quick, intense bursts? Unrivaled is giving these players a whole new playground to show off their individual skill sets, and I am here for it.

The Players: Yeah, They’re Legit

If you’re still shrugging, let me just name-drop a few legends on the roster. We’re talking Kelsey Plum with her nasty step-back and fierce competitiveness, Brittney Griner who can still dunk on everyone (as long as we keep her in one piece, please), and Caitlin Clark, a certified bucket who is literally pulling up from half-court like it’s her backyard. And that’s just the tip of the iceberg.

Fans of their favorite players are already creating their team player jerseys with flair

These players are at the top of their game and deserve their own spotlight. I mean, come on, Griner is a WNBA champion and Olympic gold medalist. Kelsey Plum has been torching opponents left and right in the WNBA. Caitlin Clark? She’s already dropping jaws and hasn’t even entered her second year as a pro yet. If that’s not “unrivaled” talent, I don’t know what is.

Why I’m Worried My Friends Won’t “Get” It

Now, I get it. Most of my buddies look at me like I’ve lost my mind whenever I bring up women’s basketball. They’re either too busy watching highlights from the latest NBA game or trying to dissect another trade rumor. I’m over here trying to convince them that Unrivaled is the next big thing, and they’re giving me that look. You know, the “Yeah, sure, we’ll check it out” look. They probably won’t.

But I’m telling you, this isn’t just any league. This is like mixing the energy of streetball with the skill and strategy of professional women’s basketball. It’s got a little something for everyone—intensity, competitiveness, and just straight-up talent. So yeah, I’m gonna keep plugging this league like it’s my job.

Unrivaled will begin in 2025 with the financial services company as its founding partner and leaguewide shirt sponsor. With this alliance, Ally is committed to major media investment, which might help the league negotiate a TV deal.

What Makes Unrivaled Different? (Besides the Obvious)

Unrivaled isn’t just a new place for these athletes to showcase their skills; it’s a bold move to break through the barriers women’s sports often face. Unlike traditional leagues that seem to limit the spotlight on women’s sports, Unrivaled is doubling down on letting these players shine, and it’s about time. It’s not about filling out a roster or just making a profit; it’s about respect for the game and the talent.

This league is putting its best players front and center, focusing on marketing them as the stars they are. It’s the equivalent of letting a rock band perform at Madison Square Garden after years of small clubs. Unrivaled isn’t here to play it safe—it’s here to blow our minds.

My Hot Take: This Is Going to Be Addictive

Look, I know I’m setting myself up to be that guy who won’t shut up about Unrivaled, but mark my words, once you see a couple of games, you’re gonna get hooked. There’s a reason the Olympics added 3-on-3, and if they’re doing it, you know it’s legit.

So yeah, I’m calling it now: Unrivaled is going to be a game-changer, literally. And maybe—just maybe—I can get my friends to tune in and catch the fever too. In the meantime, I’ll be watching every move Plum, Griner, and Clark make, and hey, I might even sport some Unrivaled merch just to prove my loyalty. If that makes me “extra,” so be it.

So, to all my doubting friends out there: I’ll save you a seat on the Unrivaled bandwagon… but only if you get on now before it’s too late.

Christian Hathaway

Author and Journalist for GameTime and Millennial Entrepreneur Magazine. Co-creator of Digithits.com. Christian is an avid LA Dodgers and Lakers fan even though he lives in Chicago. He's easy to spot at a Chicago Bulls game because he's the only one wearing a Lakers Jersey in a see of Bulls fans.

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